/*A case study about the urgency of digital transformation for business growth challenges. */
We were approached by a multinational insurance company that offers a wide range of products via its network of B-Partners and resellers. To support this business model, the company provided integration options via APIs.
The problem was that the customer’s API offerings were outdated and lagging behind other competitors in the market.
As a result, the number of available APIs was limited, and the integration process with new partners was slow and expensive. This presented the customer with a risk of losing existing partners and offered difficulties attracting new ones. As a result, the customer contacted us looking for expertise in providing improvements and advances to their API strategy.
First, we thoroughly analyzed the customer’s existing API technology and business capabilities. We then assessed all aspects of the current API model and identified the major business and technology issues. Our team then provided recommendations to the client on the future state of the customer’s API landscape and created a roadmap to achieve it.
While working on the project, our team focused on the four main problems the customer was facing. The expected deliverables were to answer them and resolve them in full:
Providing the customer with the basis to expand its portfolio of available APIs
Introduction of a viable and effective API Governance process
Providing the customer with suggestions to harmonize the API portfolio by fixing the inconsistencies of the API development, documenting, and implementing practices.
Resolving the issue of the unavailable developer portal and sandboxes where future or current partners could test the APIs and work on integration
The main problem addressed during the project was that almost all of the customer’s APIs were created to satisfy every possible use case for all B-partners. This approach made the API specification lengthy and hard to use, with all possible elements exposed to the partners.
First, the APIs were built into a single, large, and, in most cases, monolithic application. This meant making changes to the API’s functionality a lengthy and expensive exercise with extensive QA E2E testing required.
Second, some APIs were built to serve specific functionality but were also used to cover all lines of the business. This approach caused unnecessary complications concerning the service implementation, making it confusing and unimportant.
Once the project was accomplished, the customer found itself in the right position to:
Implement far-reaching changes to its API strategy based on clear and detailed guidelines.
Boost their brand awareness and client loyalty based on the new convenient and effective ecosystem
Open new sales channels as a modern and flexible provider of APIs. Soon, the B-partners can simply buy tailored-fit APIs and embed them within their apps.
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