BBF: Automating Internal Workflows to Accelerate Decision-Making 

Project Context 

In large construction and development companies, internal process speed and clarity directly affect project timelines and capital turnover. 

Although bbf: had digitalized core development processes, manual back-office operations (approvals and internal requests handled via email and Microsoft Teams) continued to slow down execution. 

Initial State 

The following challenges were identified: 

• Bottlenecks in internal communication and decision-making 
• Limited transparency and accountability for task progress
• Delays in approval cycles 
• Employee frustration caused by inconsistent response times 
• Increased administrative workload for managers 

/* bbf: required a unified digital ecosystem to streamline workflows, automate repetitive operations, and improve operational efficiency.  */

Solution Approach

bbf: selected Atlassian as the core vendor for internal process management.

CallCTO specialists worked closely with bbf’s internal experts to design a transformation strategy and phased roadmap focused on:

• reducing manual operations
• automating approval chains
• increasing transparency and control
• tailoring workflows to departmental needs

Implemented Solution 

The solution included: 

1. Deployment of Jira and Jira Service Management (JSM) across multiple internal departments 
2. Automation of approval workflows, notifications, and SLA tracking 
3. Department specific workflow customization based on process maps 
4. Centralized workload monitoring and process visibility 
5. Tools to identify and address operational bottlenecks 

Result

As a result, bbf: achieved: 

• Improved visibility across internal processes

• Faster approval and response cycles

• Better SLA control and workload distribution

• Reduced managerial overhead

• Higher employee satisfaction

/* Internal operations became predictable, measurable, and scalable */

Current Status & Next Steps 

The solution is actively used and continues to expand. 

Planned next steps include: